The Jamrock Jerk live-fire cart at night, fire blazing in the smoker, warm charcoal sky

Authentic Jamaican Jerk — live-fire jerk cart, NYC

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Live · NYC operations
364,500
Grilling Expected Today
9
Carts on the street
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Who We Are

New York jerk. No compromise.

Jamrock Jerk is a New York City-based mobile food service company specializing in authentic Jamaican cuisine and traditional live-fire Jamaican Jerk. Founded by Magnus McKellar and Anthyne Blair-McKellar, the company was built on a simple belief: authentic Jamaican Jerk should be prepared and served the traditional way, without compromise.

Milestones

From street fairs to a fleet.

Nine years of building New York's first permitted live-fire jerk operation, one season at a time.

2016

Founding

Jamrock Jerk first brings the flavors of Jamaica to local street fairs and festivals throughout New York City.

2017

Refinement

The founders focus on refining every aspect of the business, building a quality-driven standard for authentic Jamaican Jerk in New York City.

2018

First Permitted Carts

Jamrock Jerk launches the first two legally permitted New York City street carts equipped for authentic live-fire Jamaican Jerk — the first of their kind in the city.

2018

Commissary

The company establishes its own privately operated commissary and food preparation facility in Jamaica, Queens, laying the groundwork for future growth.

Today

One of NYC's Largest

One of New York City's most recognized Jamaican mobile food service brands, serving communities, workplaces, public events, festivals, and corporate activations throughout the region.

2016 — Beginnings

Bringing Jamaica to the streets of New York.

The company's journey began in 2016, when Jamrock Jerk first brought the flavors of Jamaica to local street fairs and festivals throughout New York City. What started as a small operation quickly evolved into a pursuit of something much greater.

2017 — Refinement

During the 2017 season, the founders focused on refining every aspect of the business, determined to create a quality-driven experience that blended authentic Jamaican culture with the professionalism and expectations of New York City.

As they traveled throughout the city, one thing became increasingly clear: there was a noticeable absence of authentic Jamaican Jerk being represented in the mobile food industry. Rather than accepting that reality, they decided to change it.

Jamrock Jerk cart operating on a New York City street

2018 — Creating a Category

The first permitted live-fire cart.

Following the 2017 season, Magnus and Anthyne set out to create what had never existed before — a legally permitted New York City street cart equipped with the grills, smokers, and specialized equipment necessary to produce a true Jamaican Jerk experience. Designed to reflect both functionality and the artistry synonymous with the islands, these custom-built units would become the foundation of a new category of mobile food service.

In 2018, Jamrock Jerk launched the first two of these groundbreaking units, becoming New York City's first legally permitted street carts equipped to authentically prepare Jamaican Jerk over live fire. That same year, the company established its own privately operated commissary and food preparation facility in Jamaica, Queens, laying the groundwork for future growth.

Schematic of the Jamrock Jerk live-fire cart

The Founders

Co-founders. Partners. Builders.

01

Magnus McKellar

Co-Founder · Chief Executive Officer

Magnus McKellar is the Co-Founder and Chief Executive Officer of Jamrock Jerk, a rapidly growing mobile food service company specializing in authentic Jamaican cuisine. As CEO, Magnus provides strategic leadership and operational oversight across all areas of the organization, including business development, expansion, regulatory compliance, financial management, contract procurement, and infrastructure development.

Under his leadership, Jamrock Jerk has grown from a single mobile food operation into one of New York City's largest Jamaican mobile food service providers, serving customers across dozens of locations throughout the city. Magnus has been instrumental in developing the company's proprietary mobile food service model, building scalable operational systems, and overseeing the design and fabrication of custom food service equipment that enables authentic live-fire Jamaican jerk cooking in a mobile environment.

Known for his focus on operational excellence, leadership development, and long-term growth, Magnus continues to drive the company's vision of bringing authentic Jamaican cuisine to communities throughout New York while maintaining the highest standards of quality, consistency, and customer experience.

02

Anthyne Blair-McKellar

Co-Founder · Chief Operating Officer

Anthyne Blair-McKellar is the Co-Founder and Chief Operating Officer of Jamrock Jerk. She oversees the company's day-to-day operations, ensuring that every aspect of the customer experience reflects the quality, authenticity, and consistency that define the Jamrock Jerk brand.

As COO, Anthyne leads operational execution across food preparation, staffing, scheduling, workforce administration, quality assurance, compliance monitoring, and field operations. She is responsible for maintaining the culinary standards that have become synonymous with Jamrock Jerk, overseeing menu development, recipe management, food preparation procedures, and quality control systems across the organization.

Anthyne has played a critical role in developing the operational processes that allow Jamrock Jerk to successfully execute large-scale public events, corporate activations, and daily street vending operations while preserving the authentic flavors and traditions of Jamaican cuisine. Her commitment to excellence, team development, and customer satisfaction has helped establish Jamrock Jerk as a trusted and recognized name in New York City's food service industry.

Together, Magnus and Anthyne have built Jamrock Jerk into a regionally recognized mobile food service operation, combining authentic Jamaican culinary traditions with innovative systems, strong leadership, and a relentless focus on execution.

The Founding Principle

The company continues to operate by the same principle that inspired its founding:

To produce a distinctive yet authentic Jamaican Jerk experience in the streets without sacrificing the traditional.

Mission

Continuing the Story

Find us on the streets.

Find a Jamrock Jerk cart serving authentic Jamaican Jerk near you today.

Book cateringSee today's locationsExplore the menuJoin the team

Jamrock Jerk's success has been built not only on food, but on relationships — with customers, communities, employees, and organizations that have supported its growth along the way.